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The Story of Rooibos Tea: A Journey Through Time

Rooibos tea, a unique beverage native to South Africa, has a rich and fascinating history. From its discovery by indigenous people to its rise in global popularity, the story of Rooibos tea is as captivating as its flavor. This article takes you on a journey through the history of Rooibos tea.

The indigenous Khoisan people of the Cape region in South Africa were the first to discover the Rooibos plant. They harvested the leaves and stems, crushed them with hammers, and then left them to ferment in heaps before drying them in the sun. The resulting product was a flavorful, red tea that they used for a variety of purposes, including as a herbal remedy and a refreshing drink.

Commercial Cultivation Begins

Commercial cultivation of Rooibos began in the 1930s when Dr. Le Fras Nortier, a local doctor, discovered that Rooibos seeds could be germinated reliably. This discovery led to the establishment of the Rooibos tea industry in the Cederberg region of South Africa.

Rise in Popularity

Rooibos tea remained relatively unknown outside of South Africa until the mid-20th century. During World War II, traditional tea supplies from Asia were cut off, leading to a surge in demand for Rooibos tea. This was the beginning of Rooibos's rise in global popularity.

Modern Day Rooibos

Today, Rooibos tea is enjoyed all over the world for its unique flavor and health benefits. It's also used in a variety of products, from skincare to food and beverages. The Rooibos industry continues to grow, contributing significantly to the South African economy and providing employment for many people in the region.

The Export Boom

In the late 20th century, the export of Rooibos tea experienced a significant boom. The end of apartheid in South Africa in the 1990s opened up new trade opportunities, and Rooibos tea began to find its way to international markets. Countries like Germany, the Netherlands, the UK, and Japan became major importers of Rooibos tea. This export boom helped to further establish Rooibos tea on the global stage.

The Legal Battle for Rooibos

In an interesting twist in the history of Rooibos tea, a legal battle unfolded in the early 21st century. A French company attempted to trademark the name "Rooibos," sparking outrage in South Africa. After a lengthy legal battle, the attempt was thwarted, ensuring that the name "Rooibos" remains a generic term and can be used freely in the international market.